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Wimbledon is integrating IBM's AI tools to enhance live match coverage, introducing features like an upgraded Match Chat assistant and Key Moments for fans. The move reflects a broader trend of AI adoption in sports broadcasting.
FIFA's new AI agent aims to level the playing field in the World Cup, but experts question whether it will truly create fair competition or favor teams with deeper pockets.
The NBA plans to introduce an AI-powered system for automatic out-of-bounds calls, drawing inspiration from tennis's Hawk-Eye technology. The move aims to enhance officiating accuracy and reduce controversial decisions.